Howdy, y’all! I’m currently in Austin, Texas with Hyatt’s social team at SXSW, a festival that drives thousands of film, music and tech enthusiasts to sessions and festivities in the city’s downtown area. This is my first time here, and only now do I understand the craziness our hotels experience with The Driskill, Hyatt Regency Austin, and Hyatt Place Austin/Downtown right in the middle of the action.
The interactive portion of SXSW hosts sessions about all things digital, but it’s not all conference rooms, panels and PowerPoint presentations. Some of the most valuable time I’ve spent here is outside the Convention Center at the various on-site marketing activities. Things like Oreo’s #eatthetweet (where they’re 3D printing cookies based on trending Twitter topics) and the Cottonelle Refresh Lounge (where you can recharge and spruce up) make it easy to interact with brands and strike up a natural conversation with other social marketers from brands, agencies and technologies.
A great session today was Spredfast’s secret panel, featuring our very own Director of Digital Strategy Dan Moriarty plus Brian Solis, principal analyst at Altimer Group, Ashley Brown, director of social for Coca-Cola, Anne-Marie Kline, senior vice president of social and content for Digitas. It was moderated by Spredfast Chief Marketing Officer Jim Rudden.
Across sessions and conversations, I found a few common themes:
- Human connection. Many referred to the evolution of brands in the social space, noting that those who are leading the way have moved beyond broadcasting messages and even a goal of “engagement” to fostering 1:1 interactions with their consumers that are authentic and mutually beneficial. One of my favorite comments was an ask of marketers to stop referring to “consumers” and instead use “people.”
- Reflecting company values. This came up time and time again as conversation continued about today’s consumer expectations. Brands are now personified, and people expect them to take a stand on soical issues. This is a driver of loyalty, and a company’s social presence can help people understand and see alignment in personal and company values.
- Measurement. It is not new that social ROI is difficult to measure in a consistent way, but our conversations served as a good reminder that we’re all grappling with many of the same issues. Everyone selects different metrics that match with unique business objectives, but many heads nodded when speakers referred to metrics that get at loyalty and referrals. Brian Solis suggested a measure of shared experience value.
- Humor. It’s allowed.
Reflecting on the themes, I couldn’t be more proud to work for a company that is committed to authentic interactions and genuine care. You can see it so many places – in the way @HyattConcierge interacts on Twitter, the way we work to surprise and delight guests, in the company’s outward support of diversity and inclusion for all, and so much more.
As a final thought, Austin has great food. Stubb’s was delicious.
Until next time, Austin.Read More Share +
Many of you may be aware, but tomorrow is International Women’s Day. This global holiday celebrates women everywhere and recognizes their economic, political and social achievements that have made a significant impact around the world.Read More Share +
When Minda Zoloth joined Hyatt as the general manager of Hyatt Place Salt Lake City Downtown, she was looking for a way to give back to her community and those in need. While reading about Blessings in a Backpack through a feature in a magazine, the cause struck a personal chord with Minda and she knew she’d found the way to make a real difference in her community.Read More Share +
About two years ago this time, I was in New Orleans, Louisiana, for a birthday trip and to my surprise, my then boyfriend (now husband) proposed in front of the St. Louis Cathedral. Fast forward two years and I’m married, live in a new city – Chicago, am part of an amazing team at Hyatt and get to share my love for traveling through posts like this. So it’s almost an obvious choice why I would pick to write about Mardi Gras in New Orleans for my first blog post – it’s taking me back to a place that holds a special place in my heart.
Although I was there in March of 2012, it was a few weeks after Mardi Gras and I didn’t get to experience one of the most famous parades in the United States and arguably in the world. With today being Mardi Gras, I thought it would be fun to look into this amazing tradition and share some of the cool things the city and Hyatt Regency New Orleans and Hyatt French Quarter are doing to prepare.Read More Share +
The global celebration of Carnival is winding down, and we are envious of our colleagues taking part in undoubtedly the most famous celebration of Brazilian CARNAVAL.
There is some debate regarding the true origin of the word – some say it is linked to the Christian tradition of not eating meat preceding Easter, from the Latin word carnelevamen (restrain from meat), which later was modified to carne, vale (goodbye meat). Others say that in ancient Rome, to pay tribute to God Saturn, there was a celebration on the streets with a parade featuring floats that resembled ships – carrum navalis – where the expression was derived from.Read More Share +
I’ve just recently returned from a trip to Florida, and the sunshine was much overdue! But traveling from dry to humid temperatures (and with some unusual sun exposure) has taken a bit of a toll on my skin. I’m slowly recovering, and thankfully, our lifestyle Hyatt Place Seamless Travel Series expert Jessica Harlow has just the everyday travel tips I need to keep my skin looking its best on the road. That’s key for your important business meetings or even vacation photos.Read More Share +
As a part of the ongoing Hyatt Place Seamless Travel Series, we’ve been hearing from travelers about what they want to know to make their travel experiences easier. And since easier and technology often can go hand-in-hand, we’re excited to have Scott Steinberg, today’s number one technology expert (according to Google), on board as Seamless Travel Series’ Tech-spert.
Scott’s here to untangle all the cords and help you through app overload by making sure you’re in the know on the latest travel tech tips and gadgets. With so many tech gadgets out there — how do you know which ones to choose? Some help you organize your home while others help you be more efficient at work. What are the must-have gadgets for travel?
Scott has done the groundwork for you by pulling together a guide of the 2014 travel gadgets you can’t live without coming from CES and beyond. Check them out and let us know which travel gadgets you have on your wish list!Read More Share +
That Spring Break time of year is right around the corner, and here in Chicago, we’re looking for some sun. We’re dreaming of oranges, oceans and Florida. So we asked the experts, our associates who live in Florida, what the best things to do are in some of the state’s popular spring destinations.Read More Share +