This summer, the #ALSIceBucketChallenge took over. Everyone from celebrities to business leaders and even Hyatt’s own President and CEO Mark Hoplamazian poured buckets of ice water over their heads in support of the cause. In the end, more than $100 million was raised for the ALS Association.
In India, instead of pouring buckets of ice and water over people’s heads, many have been filling buckets with rice and giving it to locals in need. The #RiceBucketChallenge was created by a journalist from Hyderabad who switched ice for rice, aiming to bring awareness to hunger and help people at the same time.Read More Share +