Keyed Into Hyatt
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August 1, 2014
Art & Design, Hyatt

Exclusive Art Installation at Hyatt Union Square New York

Any season is a good time to visit New York City, but summer is particularly an ideal time to soak up the sun and culture in the Big Apple. From amazing festivals to free concerts, theater and comedy shows, there is always something happening in the city that never sleeps. And now, adding to the list, is the new art installation at Hyatt Union Square New York.

"The Nature of Artifice" window installation at Hyatt Union Square New York

“The Nature of Artifice” window installation at Hyatt Union Square New York

The hotel just announced the debut of The Nature of Artifice, an art and fashion window installation by New York artist and designer Eliana Petrides. The exhibition is a series of floral installations that embody the artfulness of New York City and illuminate the spirit of summer.

Simply said – the art is absolutely beautiful and a must-see if you are in New York City!

"The Nature of Artifice" window installation at Hyatt Union Square New York

“The Nature of Artifice” window installation at Hyatt Union Square New York

So, why Eliana and why Hyatt Union Square New York? The hotel is inspired by the art and culture of the city, and for the first time ever, held a competition last fall for New York artists and designers to showcase their unique art in the windows of the hotel. Eliana’s thoughtful mixed media design and inspiring narrative stood apart from the rest.

“We developed this idea to celebrate emerging, contemporary artists, to bring them to the forefront of the art world, and provide them with a space to show and exhibit their work in New York,” said Chris Holbrook, general manager, Hyatt Union Square New York. “Eliana Petrides is one of those artists. Her bold work is compelling, yet evocative, and we’re honored to have her creativity in our hotel for everyone to enjoy.”

“New York is a city of Artifice, but it is not without nature. The unique blooms from this creative cavern of thinkers, enriched by the soil of steel and cement, to blossom into something more sublime than any orthodox garden grown from the terra. This cultivation of the manufactured, coupled with the illuminating breath of tepid currents and the ensuing frenzy of summer’s chromatic palette, brings forth the sprightly flora that is New York City. Here, the fever does not abate,” Eliana said.

Eliana’s immense floral designs have transformed the hotel windows into distinct works of art using a selection of mixed media materials, including plasticized, holographic-effect fabrics, crystals and various other jewels.

The art installation will be on display in the hotel lobby and SingL lounge from July 17 to September 30, 2014. If you are in New York, make sure to add this to your to-do list! If you plan to stay at the hotel, there is another perk! Guests of the hotel will also receive limited edition room key cards featuring Eliana’s one-of-a-kind designs as a collector’s item.

More about Eliana:

Eliana Petrides

Eliana Petrides

Eliana Petrides is a recent graduate of Parsons School of Design BFA Fashion Design program wherein she was awarded as the winner of the Swarovski Crystal Sponsorship Award for her Senior Thesis collection, and was personally selected to collaborate design alongside the Nike design team. While still in school, she worked in the design houses of Ralph Lauren, John Varvatos, and Colette Malouf. Today, she is working to launch her eponymous label HLIANA.

 

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