Fresh From the Market
Summer here in Chicago means warmer weather and spending as much time outdoors as possible. A summer mindset has put me in the mood to celebrate those Hyatt hotels that host farmers markets. I personally love that markets provide an abundance of delicious and healthy choices in fresh produce. Better yet: there are many unique things found at farmers markets that represent the local culture. When I spoke with our colleagues, here’s what they said are the benefits of their farmers markets for guests, colleagues, and the local community.
Hyatt Regency Wakiki Beach Resort and Spa started a farmers market in 2013, and it continues to be a huge success. I got a chance to ask Laura Van Sciver, the hotel’s director of marketing communications, a few questions about the market and its benefits.
Where is the farmers market located at the hotel, and when is it held?
Our market is held in our Great Hall Atrium which is positioned between two towers. It is held every Thursday from 4:00PM to 8:00PM, and it’s so popular we are adding a Tuesday event as well!
What benefits come from hosting a farmers market at the hotel?
People are fascinated by all the local produce. We are bringing exotic Hawaiian fruit, vegetables, coconut peanut butter, organic cotton candy, pure cane sugar juice to them right outside their hotel doors. Many locals and guests love grabbing a bite to eat for snacking or even dinner. We added a Beer Garden that includes a Mai Tai station featuring Hawaiian products and that too has been a huge hit. Our colleagues love buying their weekly groceries at the market and so the Leadership Committee was able to secure a special discount from the vendors for colleagues. Today, staff gets to purchase these farm fresh products for 25% off.
What is the most popular item sold?
People love the fruit! Rambutan is a beautiful color and so exotic. Mangos and pineapples are also favorites. The most sold food item is probably the malasadas (like a doughnut). Popular products are Spun Paradise Organic Cotton Candy, and North Shore Goodies Coconut Peanut Butter is such huge favorite that people have asked us about it on Facebook after they’ve left the islands!