Fresh Take on Hotel Markets Picks Up Speed
Freshness & availability: these are two keywords that helped to inspire the gourmet “Markets” popping up at more and more Hyatt Regency hotels.
A place to grab a coffee or a snack isn’t new to hotels, but Kristine Rose, vice president of brand experience, said the Hyatt Regency brand heard a need from today’s travelers for fresh, on-the-go fixes available above and beyond traditional mealtimes. As a result Hyatt Regency hotels have been adopting a fresh take on F&B outlets: one that’s available both early and late and incorporates fresh food and local products. A number of Hyatt Regency hotels included new markets with their recent renovations, including Hyatt Regency Chicago, Hyatt Regency Minneapolis, Hyatt Regency Atlanta, and Hyatt Regency McCormick Place.
Since Hyatt Regency Lake Tahoe Resort, Spa and Casino first refreshed its market (aptly named “Tahoe Provisions”), customers have not been able to get enough of the fresh salads and house-made pastries. Not only are they drawn to the delicious food, but the personalized experience provided by the staff keeps them coming back day after day (maybe the surprise s’mores kits also have something to do with it!). But customers are not limited just hotel guests though. Neighbors swing by for specialty coffee drinks or hot lunch paninis. Other Markets have experienced this same influx from non-hotel guests, further validating the need for a convenient, healthy fast food alternative.
What helps to make the markets unique is the fact that each offers seasonal, locally-sourced products. All Hyatt hotels have adopted the Food. Thoughtfully Sourced. Carefully Served. philosophy, and the culinary teams think about markets no differently. Our Market teams have become regular visitors at the local farmers’ markets and always have an eye out for local specialities. The team at the Hyatt Regency Minneapolis has even gone so far as to offer honey from their own rooftop beehives, which has been a massive hit with guests. In Lake Tahoe, all the market’s sandwhiches and bagels are made with bread from from local baker Truckee Sourdough Company. Hyatt Regency Atlanta also often incorporates local specialty items using seasonal fruit and local candy makers to come up with truly unique items.
So what’s ahead? We’ll keep listening to our guests to enhance these markets and continue offerings them across the Hyatt Regency brand. Have you been to one of our Markets? What food do you look for when traveling?