Keyed Into Hyatt
The Official Blog of Hyatt Hotels & Resorts

October 30, 2013
Hyatt Place

Modern-Day Gold E. Lahks Knows Hyatt Place Is Right When He Sees It

This one’s too big… This one’s too small… This one is just right. Thanks to Hyatt Place, you’ll be seeing a familiar childhood character in the media these days. Goldilocks is back – but this time as Swedish, blond-haired character named Gold E. Lahks!

Using the tagline, “You’ll Know It’s Right When You See It,” the new advertising follows Gold E. Lahk’s search for a hotel that’s the perfect fit until he lands upon Hyatt Place. It’s all inspired by feedback we receive from our guests that, as Hyatt Place, we get it right for today’s multitasking travelers in both overall experience and our practical amenities. Just this year, guests helped Hyatt Place receive recognition from J.D. Power as highest in guest satisfaction among upscale hotel chains.

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