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June 18, 2014
Art & Design, Park Hyatt

What’s On Your Luxury List?

You might be asking, what exactly is a Luxury List? Well, we are firm believers that travelers want experiences that are personal and unique. We’ve been seeing for quite some time the buzz around experiential travel, immersion travel and the notion of travelers being able to put their own “stamp” on their adventures. We couldn’t agree more with this exciting new way to think about exploring the world.

The Luxury List, which is a great new term coined by our very own Park Hyatt team, is meant to show that each and every one of us has our own definition of luxury. We have our own thoughts and ideas about the things we need or the things we want that will make our next trip more special, more unique, more experiential, and more personal.

Maison Ladure Photograph: Jakob N. Layman

Maison Ladure Photograph: Jakob N. Layman

For me, I’ve been spending a lot of time coming up with my very own Luxury List for my upcoming trip to London, Paris and the French Riviera this September. It includes pistachio macarons from Laduree in Paris, an eye-mask, a dirty martini with blue-cheese stuffed olives, a window-seat train ticket from Paris to Cannes, and my all-time favorite travel ginger candies. Oh, and an international data plan to call home and check in on my nephew.

Do you ever stop to think what might be on your Luxury List? It’s this very question that the Park Hyatt brand team has been thinking about for the past several months, and we are excited that today, the team is launching its first-ever global Luxury List campaign. The campaign, which will be in both print and online, will feature fantastic black and white photography with images of anonymous travelers and some of their own luxury list items – everything from a 40-year, single malt scotch, to private tango lessons, to a peanut butter and banana sandwich airplane snack (check out a sneak peek below!). These images are meant to elicit that feeling of personalization, customization and luxury that is fine-tuned for every guest’s individual needs. After all, just as the Park Hyatt brand says, “luxury is personal,” and this campaign gets to the heart and soul of what makes travel so special. Plus, it comes at a perfect time – right on the heels of the opening of Park Hyatt Vienna and right before the opening of the highly anticipated Park Hyatt New York.

The best thing about the Luxury List campaign is that you can get involved! Simply snap a photo (or two or three) of what might be on your Luxury List, and hashtag it with #ParkHyatt and #MyLuxList. We can’t wait to see what makes it onto your list!

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